March 15, 2022
Labour shortages: how restaurant owners can make the best of it
Labour shortages are hitting the restaurant industry hard. With the end of the pandemic in sight, how can restaurant owners ensure they attract new employees?
Just before the start of the COVID-19 pandemic, the restaurant sector was one of the most affected by the labour shortage. Here we are a year later, and the situation has worsened exponentially. More than 23,200 restaurant professionals across the country have left their workplaces for other careers.
If you're a restaurant owner facing this crisis, you'll need to step up your efforts to attract new talent to prepare for your reopening. Here are three tips you can use today to boost your recruitment.
1. Promote your corporate culture
Your Facebook page and Instagram account are great tools to promote your brand identity and culinary creations. Why not use them to showcase your work environment and company culture?
Use the spontaneity of Stories to attract the attention of potential employees. Emphasise the sense of cohesion and camaraderie within your team. Remember, people who want to apply for a job with you will be looking at your social media. Make the effort to make it attractive to them by showing your team, both on the floor and in the kitchen.
2. References are as good for sales as they are for recruitment
Online reviews of your restaurant are not only a showcase for your potential customers. It's also a great way to show future recruits that they can be proud to join your team.
Simple tip: ask all your current and former employees to leave a positive review on Google Maps and Facebook! Gradually, these reviews can help you with SEO and recruitment. No one wants to work in a restaurant that only has two out of five stars. On the other hand, a score above 4 opens up opportunities for both recruitment and business development.
3. Offer an affordable benefits package (yes, it is possible!)
While group insurance plans are a great way to attract new talent in many areas, they are often too expensive for restaurant employees.
Tedy is a perfect solution for restaurant owners who are looking to offer benefits to their employees without breaking the bank.
The principle is simple: the employer decides on a monthly amount for the well-being of his or her employees, and in turn, the employees are free to spend this amount in a multitude of categories, such as outdoor activities, public transportation, veterinarian, and much more! Even with $25 per month per employee, you will be able to attract more qualified talent and stand out from your competition.
Visit our homepage to learn more. If you are ready to try Tedy for free today, it's over here!
